Absa Bank Kenya has partnered with Visa to launch the Absa Business Credit Card, which is designed to provide financial flexibility for Micro, Small, and Medium Enterprises (MSMEs).

Unveiled at the 2025 Absa SME Business Forum under the theme “Innovation for Growth: Unlocking Kenya’s Enterprise Potential,” the card is aimed at improving cash flow management, offering interest-free credit for up to 50 days, and streamlining both local and international transactions.

“As our business customers’ requirements and aspirations evolve, so have our offerings,” said Elizabeth Wasunna-Ochwa, Absa’s Business Banking Director. “We are thrilled to be one of the pioneering financial institutions on the continent to launch the new Absa Business Credit Card.”

The card includes advanced digital management tools and connects users to over 40 service providers such as Google Workspace, Shopify, and DocuSign.

Principal Secretary for MSME Development, Susan Mang’eni, welcomed the launch, noting:

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“For years, MSMEs have dealt with challenges that include limited access to affordable, flexible and secure financing. They need solutions that unlock their potential and enable them to compete globally.”

Visa Kenya’s Country Manager John Njoroge added:

“Our partnership with Absa Bank on the Business Credit Card is a testament to our commitment to empowering businesses of all sizes through secure, innovative, and inclusive payment solutions.”

The card is now being introduced across all Absa Group markets and supports a wide range of business expenses, including travel, trade, fleet, and software payments.