Roam has unveiled a strategic partnership with Fortune Credit Limited that will see businesses and individuals in Kenya receive financing to purchase electric motorcycles.

The partnership between the Kenyan electric mobility manufacturer and the digital credit provider will commence with an initial order of 600 Roam Air Gen 2 motorcycles.

This new initiative is aimed at accelerating Kenya’s shift to clean, cost-efficient mobility, especially delivery companies, which has been greatly hampered by financing hurdles.

The financing model adopted by Fortune Credit has been custom-made to match the income flows of small business owners and sector riders in the informal sector in Kenya.

The package also incorporates motorcycle insurance, a health cover, and access to Roam’s charging infrastructure, which includes portable home charging and Roam Hubs.

The motorcycles financed under the newly unveiled program are the new Roam Air Gen 2 models, which boast of having 36 per cent of its components manufactured locally.

Roam Regional Sales Operations Manager Habib Lukaya intimated that the partnership seeks to break local systemic barriers that have hampered absorption of e-motorcycles.

“By offering a locally made, zero-emission motorcycle with a flexible ownership model, we’re enabling more riders and businesses to switch to electric, save money, and create jobs,” said Lukaya.

Fortune Credit Founder and CEO Janet Kuteli says the deal is part of its commitment to empowering underserved riders and small businesses with clean, income-generating assets.

“By offering affordable financing bundled with asset insurance, health insurance, and financial education, we’re not just enabling ownership, we’re building resilience,” said Kuteli.

On his part, GreenMax Capital Group Managing Director - Fund Management David Ekabouma reiterated that the move marks a milestone for Kenya’s e-mobility sector.