Safaricom has once again proved its place at the top by closing after the telco giant closed March 2025 with 48.2 million mobile subscriptions.

The fresh surge in mobile subscription means an impressive 1.7 million new lines were recorded in just three months.

This leap has helped Safaricom to maintain its firm grip on the telecommunications market with a 62.9 per cent share of Kenya’s total mobile subscriptions.

The latest update is contained in the Third Quarter Sector Statistics Report for the Financial Year 2024/2025 released by the Communications Authority of Kenya (CA).

The CA report shows between January and March 2025, Safaricom’s voice and SMS traffic surged 4.77 per cent translating to 18.3 billion calls and texts flowing across the network in one quarter.

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Even on the fixed internet front, Safaricom is not slowing down with its home and business internet subscriptions going up by 9.17 per cent, to reach 678,118 connections.

Safaricom boasts of 678,118 fixed broadband connections, 18.3 billion voice minutes, as well as 12.7 billion SMSes sent in just 90 days.

Similarly, the 16.88 billion on-net voice minutes also show profound loyalty by customers and network outcome that ensures users, families and businesses stay connected seamlessly.

Meanwhile, competition from Starlink appears to be fading fast after the satellite-based provider, which sparked interest with its high-profile launch, has slipped to just 0.9 per cent market share.

Kenya’s mobile penetration stands at 139.8 per cent, with 80.5 per cent 80.5 per cent being smartphones and Safaricom’s push for affordable smart devices is vividly making a difference.

The ongoing efforts to drive smartphone access through its affordable device financing program, Lipa Mdogo Mdogo, have contributed positively to this growth in smartphone connectivity and its aggressive retail campaigns.

Safaricom contributes close to 6 per cent of Kenya’s GDP and pays over Sh140 billion annually in taxes, levies, and license fees, and is among the country’s top corporate taxpayers.