More than 120 entrepreneurs from across the Rift Valley Region walked into the latest Grow with Safaricom Business forum hopeful, and walked out with fresh ideas, digital tools, and a renewed drive to take their businesses to the next level.

Themed “Fueling Financial Growth Through Innovation,” the forum brought together MSMEs and large enterprises for lively, interactive sessions to turn tech and strategy into real-life business gains.

For the many entrepreneurs in attendance, the forum by Safaricom was both informative and transformative in their journey to expand their businesses and profits.

“Through Grow with Safaricom Business, we are exploring frameworks that support real-world financial progress and sharpen decision-making of businesses,” said Safaricom Acting Chief Enterprise Business Officer Frankline Okata.

He added: “We focus on technology, people, and knowledge to create tangible opportunities for businesses to succeed.”

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The Rift Valley event is part of a countrywide series that has already touched down in Coast, Nairobi, Greater Western, and Mt Kenya, reaching more than 1,000 businesses since its inception in March 2024.

At the heart of the Grow with Safaricom Business forum is knowledge sharing, how to digitise operations and improve customer experience, building a standout online brand

Small and medium businesses and business owners present got the opportunity to learn and exchange practical ideas with peers and experts in their quest to improve their operations.

As Safaricom continues to build spaces for entrepreneurs to connect and grow, the Grow with Safaricom Business series is fast becoming a key platform for catalysing digital transformation among Kenya’s vibrant business community.