Co-operative Bank of Kenya has launched a new Executive Plus Lounge at Westlands Square in Nairobi, offering a tailored blend of wealth management services, private banking, and corporate meeting facilities for its executive clientele.

The lounge, designed to serve high-net-worth individuals and seasoned professionals, features a fully equipped executive boardroom to support business meetings, in addition to one-on-one banking services and strategic financial advisory.

This launch is the first of 11 such lounges the bank plans to roll out across the country, with upcoming locations including Karen, Gigiri, Kisumu, Nakuru, Eldoret’s Rupa Mall, and Nyali.

During the bank’s Executive Banking Captains Club Networking Forum, the Head of Retail Banking, Lena Yego, noted how customer feedback had shaped the evolution of the executive banking model over time.

“Over time, our executive banking journey has grown. We started with basic services focused mainly on transactions, but we’ve listened to feedback from our customers, watched the market evolve, and taken bold steps to transform this experience into something much deeper – more than just banking,” Yego said.

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Alongside the unveiling of the lounge, Co-op Bank has introduced a specialised youth-focused banking initiative under its executive wing.

This programme aims to identify and support young entrepreneurs and professionals who are already gaining traction in their respective fields, offering them access to mentoring, networking, and leadership development.

The bank said the new youth-focused executive banking stream is designed to deliberately involve young people in wealth creation by connecting them to exclusive financial opportunities and networks.

“The youth are a key driver of economic growth in our nation, and we have seen a need to integrate them more deliberately across key propositions from the bank,” she said.

“That is why we have created an avenue for them to gain access to the exclusive benefits and networks that the bank provides, to energise them in their wealth management journeys.”

The move comes at a time when Kenya’s affluent market is on an upward trend. According to the 2024 Africa Wealth Report, the country is home to over 7,200 high-net-worth individuals, more than 30,000 active mortgage accounts, and approximately 372,000 Kenyans earning above Sh100,000 per month.

Statista Market Insights further estimates that Kenya’s Assets Under Management will climb to Sh1.06 trillion in 2025 and reach Sh1.13 trillion by 2029.

Executive banking customers with Co-op Bank will now be eligible for a wide array of premium services, including unsecured personal loans of up to Sh10 million, Visa Platinum cards with exclusive travel and lifestyle benefits, and access to wealth and investment advisory services.

Additionally, customers will receive automatic enrolment into the Captains Club Network and benefit from family banking for their spouses and children.

The bank says the lounge concept and youth proposition represent a strategic realignment with the evolving needs of Kenya’s growing middle and upper economic class, which continues to demand more sophisticated and accessible financial tools.

As the wealth management landscape continues to deepen in complexity and scale, Co-op Bank appears intent on positioning itself as a central player in bridging high-level financial services with everyday business realities.