Kenya Tourism Board (KTB) has unveiled a multimedia campaign to market her tourism through the eyes of seasoned travel photographer and adventurer Jack Swynnerton.

The campaign to market Kenya’s landscapes and wildlife dubbed ‘A Journey Through the Wild Heart of East Africa’ was created for KTB by BBC StoryWorks Commercial Productions.

In the new campaign online and social media, Swynnerton documents his experiences as he embarks on a unique adventure in Kenya through a photography essay and travel guide.

His adventure has been split into three chapters - Land, Water and Air with the land one seeing him start his adventure while walking through the plains of the Maasai Mara.

He then grabs a hot air balloon in the skies above the Mara before he flies in a light aircraft to a remote elephant sanctuary and hiking up the snow-capped peaks of Mount Kenya.

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He concludes with a trip to Watamu and takes a paddleboard-guided ride through tangled mangrove forests, kitesurfs in the Indian Ocean before sailing away on a traditional dhow.

KTB CEO June Chepkemei revealed that the campaign is part of intentional efforts by the Kenya government to diversify tourism offerings in Kenya beyond the traditional experience.

“By highlighting the rich tapestry of adventure activities from mountain trekking and aerial safaris to coastal exploration, we are positioning Kenya as an excellent destination for thrill-seekers and nature lovers alike,” Said Chepkemei.

She added” “A Journey Through the Wild Heart of East Africa highlights the immense potential of adventure tourism and reinforces our commitment to offering visitors a dynamic and unforgettable travel experience.”

Jack Swynnerton. PHOTO/BBC

BBC Studios VP of Content Partnerships for MEA, Turkey and the Mediterranean Jihane Rassasse lauded Swynnerton for his stunning visual storytelling to foster adventure tourism.

“From spotting elephants on safari to marveling at mountain views, we’ve showcased some amazing experiences which will offer audiences around the world a taste of just what an adventure in Kenya can offer,” noted Rassasse.

Swynnerton’s compelling piece is also available to view as branded content on Facebook, Instagram and TikTok through photography reels, behind-the scenes footage among others.

BBC StoryWorks Commercial Productions leveraged BBC Studios’ creative and production capabilities behind some of the most beloved storytelling to create the campaign for KTB.

In 2024, BBC Studios relaunched BBC.com and the BBC app targeting audiences outside the UK leading the platform to realise a 10 per cent audience surge in Kenya in the first year.

Currently, BBC.com reaches 130 million visitors globally hence the decision by the Kenya Tourism Board to commission a gripping campaign to be disseminated using the platform.