Equity Group Holdings Plc has been recognised as a Superbrand in East Africa for the fourth time, making it the only bank in Kenya to receive the distinction on as many occasions.

The recognition was announced under the ninth edition of Superbrands East Africa, a global branding initiative that honours companies for quality, reliability, and distinction.

The selection process involves independent research and a panel of industry experts who assess brands based on performance, customer trust, and visibility in the market.

Equity Group Managing Director and CEO said the award was a result of support from customers and commitment from staff.

“We are honored to be recognized as a Superbrand. Equity was the first bank in Kenya to receive this recognition in 2007 and we are proud to be the only bank to have received it four times. This achievement reflects the unwavering support of our customers, and we are deeply grateful,” Mwangi stated.

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He added that the bank would continue to build on the recognition in its operations.

“Our staff have also folded their sleeves to give their best. We commit to embedding this success into our DNA, ensuring that our strategy, governance, systems, and processes reflect our dedication to changing lives, enhancing wealth creation, and making lives better in our region,” he added.

The East Africa Project Director at Superbrands Jawad Jaffer said Equity's combination of innovation and social purpose contributed to its consistent recognition.

“Equity has consistently demonstrated exceptional brand strength, achieving Superbrand status for the fourth time. Their success in balancing technological innovation with a purpose-driven approach that addresses the specific needs of East African communities exemplifies what it means to be a Superbrand in today's competitive landscape,” Jaffer said.

He confirmed the award was officially conferred.

“We are delighted to present this year's certificate to Equity,” he said.

The award allows Equity to use the Superbrands Seal across all six markets where it operates: Kenya, Uganda, Tanzania, Rwanda, South Sudan, and the Democratic Republic of Congo.

The seal is expected to enhance the bank’s credibility and consumer confidence in both established and new markets.

The recognition comes as Equity strengthens its regional footprint through tailored services across East and Central Africa. It also follows the Group’s strong showing at the 20th Think Business Banking Awards 2025, where the bank won 16 awards.

Equity came top in nine categories, including SME Banking, Agriculture Financing, Mortgage Financing, Asset Financing, Financial Literacy Programmes, Sustainable Corporate Social Responsibility, Product Innovation, Microfinance, and Agency Banking.

The bank has maintained a focus on community impact and customer needs as part of its long-term strategy, while continuing to expand its presence and influence in the financial services sector.