Bungoma Media FC outshone fierce rivals Kakamega A FC in a nail-biting 3-2 win to claim the Safaricom 5-Aside Greater Western Regional Tournament title, held at Kisumu’s Moi Stadium this past Sunday.

In front of a lively crowd and against the scenic backdrop of Lake Victoria, the two sides delivered a thrilling showdown of skill, grit and regional pride.

For their triumph, Bungoma Media FC bagged KSh50,000, while runners-up Kakamega A FC earned KSh30,000.

But it did not stop at cash prizes, players from both teams walked away with extra rewards including power banks and shopping vouchers.

The one-day football festival was a bold step in Safaricom’s media engagement drive, designed to deepen relationships with media professionals across the region.

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It also served as an energetic curtain-raiser for the M-PESA Sokoni Caravan Tour, which rolls into Migori this week as part of M-PESA @ 18 celebrations.

“This was more than just a tournament, it was a chance to connect, laugh, compete and celebrate our craft. We hope Safaricom takes this national,” said Mourice Alal, a journalist from Kisumu.

The pitch saw fierce competition from 14 media teams drawn from Busia, Bungoma, Kakamega, Vihiga, and Kisumu, a vibrant segment of the Greater Western media fraternity.

The day was marked by camaraderie, healthy rivalry, and unity of purpose, values that are aligned with Safaricom’s commitment to empowering communities.

Beyond football, Safaricom has lined up a robust week-long calendar of events across the region focused on economic empowerment, youth skills, digital innovation and women in business:

• Safaricom Safire Connect – A one-day summit bringing together farmers, agri-preneurs and stakeholders for networking and knowledge sharing.

• Safaricom Hook – A two-day youth-focused event blending tech skills, financial literacy, career preparedness and creative expression.

• Grow with Safaricom Business – Tailored for SMEs and corporates, this forum will equip entrepreneurs with credit access, digital tools and strategies to scale.

• Wezesha Mama – A special initiative to support and uplift women entrepreneurs in the region.

• M-PESA Agent Awards – Celebrating frontline agents powering the mobile money ecosystem.

• Customer Caravan Delights – A roadshow delivering surprises and gifts to M-PESA users across towns.

From the football pitch to rural markets, Safaricom’s M-PESA @ 18 celebrations have become more about investing in the people and communities that built the brand.