TikTok has brought its global initiative, TikTok for Artists, to Kenya, extending fresh opportunities for musicians and their teams to measure and grow their presence on the platform.

The service, first unveiled internationally earlier this year, is now available to all verified TikTok Artist Accounts in the country.

At its core, the platform gives musicians direct access to analytics that show how their songs and posts are resonating with audiences.

Updated every day, the dashboards reveal details such as how many times a track has been viewed, how many creators have used it, and how fans have interacted with it.

It also tracks post performance through metrics like completion rates, likes, comments and shares, while breaking down fan demographics by age, gender and language.

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Step-by-step tutorials and professional guidance are also included to help artists make fuller use of TikTok’s creative tools and sustain their careers.

One of the standout additions is the Pre-Release feature.

With it, musicians can promote forthcoming albums and enable their fans to pre-save tracks directly to streaming services including Spotify and Apple Music.

Toyin Mustapha, who heads music partnerships for TikTok in the UK, Ireland and sub-Saharan Africa, described the new platform as a way to strengthen artists’ ability to connect with their audiences.

“TikTok has always been a key space for music discovery and promotion across Africa. With the launch of TikTok for Artists in Kenya, we’re giving artists and their teams access to insights that can help them engage their fans in more meaningful ways and grow their careers globally," Mustapha stated.

"This platform is about putting powerful, transparent data in the hands of creators so they can make smarter decisions and connect with the global TikTok community.”

Artists are also able to share access with their managers and record labels, making it easier for teams to coordinate campaigns around accurate and up-to-date data.

TikTok said the expansion highlights its long-term commitment to supporting Africa’s music industry.

By offering analytical tools and career resources, the platform aims to reinforce the continent’s fast-growing creative sector while giving Kenyan artists a stronger footing on the international stage.